Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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Figure and ground ” Global village ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects. Such a large collection ggalaxis small chapters does fit the picture of a mosaic.

He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals. McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture. It seems to me a book that somebody should have written a century ago.

Marshall McLuhan, the guru of The Gutenberg Galaxyrecommends that the browser turn to page 69 of any book and read it. It would be good for morality.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture. Doing so will reveal a further insight into the purpose of his own book. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:.

According to McLuhan, the gtenberg of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: Learn how and when to remove these template messages.


In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes or poems or songs, then they can be said to participate in the oral tradition.

The oral tradition is not dead.

This article contains too many or too-lengthy quotations for an encyclopedic entry. Views Read Edit View history.

Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

Joyce’s Finnegans Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently uses throughout the book in order to weave together the various strands of his argument. The Internet did not exist then.

For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.

For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification. This article relies too much on references to primary sources.

The Making of Typographic Man is a book by Marshall McLuhanin which gapaxis author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness.

A Guide to the Information Millennium. In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and galaxjs relegation of auditory and other sensuous complexity to the background.

Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

And as our senses have gone outside gutenbberg, Big Brother goes inside. June Learn how and when to remove this template message. McLuhan himself suggests that the last section of his book might play the major role of being the first section:.


Gutemberg culture of the manuscript literally hand-writing is often referred to by McLuhan as scribal culture. The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, which in turn affects social organization: McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book.

Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

It popularized the term global village[1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy[2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. If you like that page, buy the book.

In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base. The main body of dke book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length.

Ong wrote a highly favorable review of this new book in America.